Action West Marketing

Why almost every pair of jeans has a zipper that says ‘YKK’

If you look closely at the zipper on your pants right now, odds are that it has 3 letters engraved on the tab: "YKK." But what does it mean?

8 of the Top Marketing Challenges Marketers Continuously Face [New Data]

Uncover what professionals say their top marketing challenges are, and the opportunities that come along with them.

7 Easy Fixes for Common Self-Tanning Mistakes

What is Digital Signage?

We live in a digital age. The cloud is full of all kinds of software, tools, information and communication. Not only that, even traditional sales and marketing tactics have moved into a digital for…

DIY: How To Market Your Small Business In Any Economy

As a small business owner, you may wonder how you can market your brand and products, and get results. Have you thought about inbound marketing?

A call to action is essential in digital signage

Including a call to action is the most important part of digital signage content design. And it's not just design, it's strategy.

10 Useful Non-Marketing Tools for Marketers

In order to help you work more productively in your day-to-day, I made an inventory of 10 non-marketing tools that I use on a daily basis.

How Water Is Reshaping the West — NOVA Next

New dams and reservoirs are unmistakably altering the American West’s iconic landscapes.

When "old west" meets the new tech

Why is a state-of-the-art audio and video recording studio located in an old west

You Know You're from the West Coast If You've Tried All These Foods

From Pacific smoked salmon to Mission-style burritos, the West Coast is full of unique regional foods. Cook your way through California, Oregon and Washington with these recipes.

Why West Nile virus is more dangerous in the elderly

West Nile virus (WNV) is particularly dangerous in older people, who account for a large number of severe cases and deaths caused by the virus. WNV infection turns serious when the virus crosses the blood-brain-barrier and wreaks havoc among nerve cells in the brain. A study published on July 23 in PLOS Pathogens suggests that several critical components of the early immune response to the virus are impaired in elderly individuals, and that this can explain their vulnerability.

Dead birds? It's not always West Nile virus.

Dead birds are often a sign that West Nile virus is circulating in a neighborhood. That's why we ask you to report dead ...

What Was Your Profession In The Wild West?

We did a bit of digging and found out that you are related to a Wild West legend!

Defending Your Digital Marketing Budget

It’s hard to get marketing results if you don’t have a digital marketing budget. Here are 3 ways to position your marketing team to get the budget you need.

Numbers explain how, why West bakes, burns

The American West is baking, burning and drying in intertwined extreme weather. Four sets of numbers explain how bad it is now, while several others explain why it got this bad.

Should the West Turn Japanese?